![]() ![]() The staff at Le Peep were incredibly welcoming, with their genuine smiles and attentive nature adding to the overall positive vibe. The decor was tastefully done, creating a cozy and comfortable environment that made me feel right at home. ![]() From the moment I stepped inside, I was greeted by the warm and inviting atmosphere. This charming establishment has captured my heart with its delightful ambiance, friendly service, and, of course, the delectable breakfast options on their menu. “I see us growing in a slow but steady manner that allows us to continue to be particular in who we choose to do business with in order to accomplish the highest standards of food and service possible,” Wessel says.I recently had the pleasure of visiting Le Peep breakfast restaurant in West Springfield, and I must say it was a fantastic experience from start to finish. Future markets include Spokane, Wash., and Florida. Locations will open this year in Boise, Idaho Arvada, Colo. HW Holdings typically licenses between five and 10 new Le Peep locations a year. “We like to stay abreast of trends in both taste and health, including items such as gluten-free hummus and turkey sausage.” Steady Growth “We develop and run four special menues per year, and top performers are added to the permanent menu,” Wessel says. The company reviews its menus every 18 months, removing and replacing underselling items. HW Holdings continues to refine its processes and operations. “We want to do as much as possible fresh and in-store,” he adds. “We succeed in being able to produce high volumes at high speed with high quality we’ve been around for a long time, and believe we’re the best at what we do.”Īll food is cooked on site. “We have a system for everything,” Wessel says. Le Peep’s systems allow it to serve as many as 900 people over seven hours – even in locations as small as 2,600 square feet. The company outlines the responsibilities of each specific position within a Le Peep location in its operations manual. We like to provide guidance, rather than rigid requirements.” “If they need our help or support, we’re definitely there for them. “We teach them how to run Le Peep and let them take it from there,” Wessel says. Le Peep’s operations are all built around quality, speed and service. The Right SystemsĪlthough Le Peep owners are responsible for developing, staffing and promoting their own locations, HW Holdings offers training, systems and support to owners. “We are entrenched in each community we serve,” Wessel says. Le Peep restaurants support local schools, community organizations and charities. Owners also live in and are closely involved in the communities they serve. “We have great systems and methods of doing things already in place – we want someone who can take those methods and duplicate them successfully,” he adds. Le Peep owners are typically entrepreneurs with previous experience in restaurant management. We allow them options, and allow them to make the decisions that are best for them.” “We believe in giving owners a proven system to adopt instead of requiring them to paint their locations certain colors, purchase from a certain vendor or other things that a franchise would do. ![]() “We’re looking for independent operators who don’t need a lot of handholding and want to own their own business,” Wessel says. Each of the restaurant’s 54 locations in 13 states is locally owned and operated by proprietors who license the name, recipes and concept as opposed to a franchise structure. One of Le Peep’s main advantages in the marketplace is its ownership structure. “Our competition in the breakfast and lunch category is getting stiffer, so it’s important that we do it faster, fresher, better and at a competitive price point.” “When we got started, there were just a few restaurants doing this, now it seems like there’s hundreds,” says Kevin Wessel, CEO and president of HW Holdings, the Littleton, Colo.-headquartered company that licenses the Le Peep brand. In the more than 50 years since, Le Peep has expanded beyond its origins and seen growing competition within its niche. and specializing in breakfast and brunch offerings. The first Le Peep restaurant opened in Aspen, Colo., in 1963, with what was then a unique concept – operating from 6:30 a.m. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |